Together we'll work out what you goals are for the business. Then we'll work backwards, figuring out the specific communication and marketing activities needed to achieve those goals. You'll have a foundation from which you can successfully promote your business by understanding how to effectively communicate your offering. Gain clarity on who you should be pitching to, where these people hang out, what communication tools to use to reach them and what activities to do first.
A plan is essential for effective lead generation. Since marketing is the life blood of your business it's imperative that your marketing activity and business goals align. It is vital that you focus on and respond to the real needs of your target audience. When you have such marketing clarity you only undertake marketing activity that is focussed on an end goal. This makes marketing and communication more efficient, cost effective and successful.
A two hour recorded interview is all we need. A one hour review session follows completion of your plan and you can immediately start carrying out the most important marketing actions. We know business life gets busy and things slip. So opt to regularly review your marketing activity. This way you commit to, and are accountable for the success of your plan.
I hired Sara to help me design a marketing strategy for my new business. I had a very clear idea on my key offerings but was finding it difficult to communicate this to other people. Sara's marketing plan was brilliant at helping me communicate these messages effectively to my target clients which had a knock on effect on my website, my personal appearance, and how I networked. I would highly recommend Sara for her expertise, her personal service and her creative ideas.Paul Nolan, Owner at Penguin Learning Limited