It's that time of year when people review what has been achieved, lessons learnt, make resolutions for the year ahead, and plan for success in the year to come. If you want your business to stand out from the crowd, to stand tall, like a beacon of light in the fog, then you need to take action now. Attracting the right kind of customers does not happen by accident. Like anything worth having, successful marketing and communication takes planning, action and commitment.
We strongly recommend that you set aside a few hours to consider the following 10 questions that will help you unlock how to stand tall and bright in 2013:
- What marketing and communication challenges and lessons did you have last year?
- What have you learnt from those challenges and lessons?
- What do you want to achieve from your marketing and communication activity in 2013?
- What are your strengths, weaknesses, unique selling points, features and benefits?
- Who are you trying to communicate with and appeal to? (This is your target audience).
- Who are your competitors and what can you learn from them?
- How can you use your website more effectively?
- Is your on and off line marketing and communication working together?
- What can you do to engage and interact with your existing and potential customers, staff, suppliers, partners, etc, more effectively?
- What are the most important actions you need to take?
The most important of these questions is number three. What do you want to achieve from your marketing and communication activity in 2013? This relates to the goals you have for your business in 2013. When you know your goals, you can work backwards and plan all the marketing and communication activities that need to be carried out, and that will contribute significantly to you to achieving those business goals.
If you need help planning your marketing and communication activity for 2013, read more about our Marketing Action Plans which start from £350. Marketing Action Plans involve:
- Sitting down over coffee (and maybe cake)
- Recording our conversation which will be driven by us asking a series of questions about your business (this will give us the answers we need for step three)
- Us going away and writing your 2013 Marketing Action Plan which will contain activities in a recommended order of priority
- Getting together over another coffee (and maybe more cake) to discuss how to stay committed to this plan so you reap the rewards
Here's to you standing tall and bright in 2013.