Business owners and marketers may think it quite unfortunate that we live in an age when marketing is as fast paced and complex as it is! Whatever happened to simple marketing? Today, there is is such a long list of marketing jobs to do. On top of that the attention of your customers is being harassed every second, there is an array of communication channels to choose from and tonnes of competing suppliers. Let's consider a few points to help us navigate the world of marketing in 2015.
If you've decided that content creation and social media is an important aspect of your marketing then you will quickly realise how much of a commitment it is. This is probably the most common problem that SMEs have. The vision may be there, but the ability to make it happen within the limited resources we all experience is incredibly challenging. And the problem is, despite your vision, social media won't work effectively if you don't allocate enough resource to it — like human resources, budget and time.
As I go about meeting business people in Peterborough, Cambridgeshire I'm always struck by how complicated they believe effective communication is. I know this challenge is not unique to Peterborough based businesses alone. I believe effective communication is not as complicated as people think and it is certainly achievable. The results of effective communication are a steady stream of good quality and valuable relationships including leads, customers, colleagues, partners and suppliers. Surely, this is worth investing in?
This is a Christmas and New Year wish for all our clients, colleagues, partners and followers. Have a very merry Christmas and a super successful 2014! We'd like to leave with you with some inspiration for the year ahead.
Apparently someone called Pablo said the below. To my knowledge, the picture wasn't a famous Pablo. But you don't have to be famous to say something worthwhile. So...
To make 2014 your year, keep it simple:
- Count your blessings first,
- Whatever you did last year, do it better,
- Go step by step, one day at a time,
- Make your own opportunities,
- Believe in your abilities at all times,
- Quitting is not an option so keep going,
- Finish what you started.
— All the best for 2014 from the Something Beckons team
Here I discuss how social media, content marketing and Search Engine Optimisation link together. I also bring in how businesses should create a social media plan, and use two videos to assess the value of social media to businesses.