There are two myths responsible for the failure of social media in business. It has been wrongly championed as easy and free. But we all know that nothing of value comes easy or free. Technology has made it easier (but not easy) for businesses to communicate and market through social media.
If you're keen to get more value out of your online marketing activity these 3 C's are important marketing trends your business can cultivate. Think Curation, Community and Cash for content. Which direction will you go in?
Business owners and marketers may think it quite unfortunate that we live in an age when marketing is as fast paced and complex as it is! Whatever happened to simple marketing? Today, there is is such a long list of marketing jobs to do. On top of that the attention of your customers is being harassed every second, there is an array of communication channels to choose from and tonnes of competing suppliers. Let's consider a few points to help us navigate the world of marketing in 2015.
If you've decided that content creation and social media is an important aspect of your marketing then you will quickly realise how much of a commitment it is. This is probably the most common problem that SMEs have. The vision may be there, but the ability to make it happen within the limited resources we all experience is incredibly challenging. And the problem is, despite your vision, social media won't work effectively if you don't allocate enough resource to it — like human resources, budget and time.
As I go about meeting business people in Peterborough, Cambridgeshire I'm always struck by how complicated they believe effective communication is. I know this challenge is not unique to Peterborough based businesses alone. I believe effective communication is not as complicated as people think and it is certainly achievable. The results of effective communication are a steady stream of good quality and valuable relationships including leads, customers, colleagues, partners and suppliers. Surely, this is worth investing in?