Your customers are overloaded, overrun and overwhelmed. And so the majority of businesses ignore their needs and do what they have always done. They shout louder, bellowing the same old disjointed, boring and tired message – on TV, radio, in newspapers, magazines and leaflets. You’re customers are not stupid. They know you paid a price for that stupid advert. Yep, the one they can now fast forward, flick over and bin!
Communicating the remarkable
In a world where your customers feel swamped by information and smothered by choice, what are they really looking for? Perhaps, that which means something to them? Could it be the remarkable?
But it’s no good being remarkable if no one knows about it. If advertising is the fee you pay for being unremarkable, worthwhile communication tools are the fee you pay to tell your remarkable story and build the right relationships. Remarkable does not deserve to go unnoticed.
Note: The blog title is a direct quote from a Robert Stephens of GeekSquad.